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PRU Fintegrate Partnership 2018

Have a great solution that would change the future of insurance?

SFA is supporting our strategic partner, Prudential Singapore for the 2nd PRU Fintegrate Partnership Programme 2018. We are looking to work with promising scale-ups in the FinTech, InsurTech, HealthTech and MedTech space within the SFA global network to collaborate and co-create solutions that would change the future of insurance.

Turn ideas into reality! Leverage on both organisations’ extensive network and resources, fast track your product rollout and grow your business rapidly.



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Global Partners
MOU Signed

We are a cross-industry NON PROFIT initiative, intended to be a platform designed to facilitate collaboration between all market participants and stakeholders in the FinTech ecosystem. It is designed to be an effective platform for members to engage with multiple stakeholders to find solutions to issues.

To date, SFA is the one of the largest FinTech associations in the world made up 300+ of scale-ups and corporate members. Our reach and network is truly global, with the inking of >56 MOUs with FinTech Associations and corporate organisations across the globe since inception. SFA’s vision is to be the leading platform for the Global FinTech ecosystem.



 Passion to help you succeed

 We are passionate about this space and actively play a leading role in the development of this ecosystem. Your success defines our success!

Experienced Mentors

Team and mentors are made up of industry experts of their respective domains and have extensive experience in this space. Guiding you through the entire process.


Global Network

Whether it is finding the right partners to collaborate or entering a new market, SFA’s unmatched global network and resources would be able to help.



  • FULLY PAID pilot programme.


  • Be the few to have the chance to partner with one of Singapore’s largest life insurers and FinTech Associations. Drawing on both organisations' unparalleled network and resources, turning your ideas into reality!


  • Opportunity to change the future of insurance by creating a solution for the largely untapped life insurance industry.


  • Fast track your rollout and grow your business in Singapore, one of the fastest growing FinTech hubs.


  • Showcase your solution at the Singapore FinTech Festival 2018, the largest FinTech festival in the world.

Let's hear from


Do you have an ingenious solution to the problem statements?

Building for the Digital Future

Helping People to Live Well

Enabling Businesses to Thrive

Open Challenge



20th August 2018

PRU FINTEGRATE 2018 X SFA Programme details would be disseminated through our global network.


16th September 2018

Scale-ups interested to participate can submit their concept briefs to SFA.


30th September 2018

A panel consisting Prudential Singapore & SFA would shortlist up to five solution concepts to proceed to the next phase


15th October 2018

Identify 1 solution concept to proceed to development of prototype


31st October 2018

With SFA full support & guidance, working prototype completed. Ready to be unveiled.


12th November 2018

Prototype to be presented at the Prudential Singapore booth at the Singapore FinTech Festival 2018, the largest FinTech festival in the world



Partnering scale-ups embark on a fully paid, fully supported pilot programme of their solutions in 2019 with Prudential